Islamic tourist cruise to connect Iran, Oman and India


MUSCAT: An Islamic tourist cruise connecting Iran, Muscat, Salalah and Mumbai is expected to be launched in 2016, said a representative of an Iranian shipping company.

An initiative is being studied with the support of Iran’s Ports and Maritime Organisation to launch an Islamic leisurely cruise, Abdolhossein Khedri, chairman of Khedri Jahan Darya Company, told Times of Oman in an exclusive interview.

Khedri Jahan Darya Company, which is affiliated with Marine Silk Road Holding, has been providing the first-ever regular direct shipping services for cargo transport between Iran and Oman following an agreement signed between the company and Iranian and Omani authorities.

Cruise journey

Each planned cruise journey is expected to take around seven to 10 days catering to both Iranian and Omani tourists, Khedri said during Iran’s second solo exhibition, which was held in Muscat from January 26 to 30.

Asked if the company plans to launch any passenger transport services between Iran and Oman, the official said that it has been invited to do so but the issue is that Omani vessels are very expensive and their fuel consumption is high.

So it would not be economical to use them for the transport of passengers between the two countries, he noted, adding that the company had decided to participate in the exhibition to use it as a platform to promote Iran’s tourism, with the permission it has received from the Iranian government.


Omani taste

There is no doubt that Iran has great tourism potential but still many attractions in Iran, especially those which would be interesting for Omanis, are still unknown to them, he added.

According to him, the company had sought to introduce such places in the Muscat exhibition through the distribution of booklets written in Arabic and English among the visitors.

For example, visiting Persepolis is important for European tourists but it may not be that interesting for an Omani visitor, said the chairman of Khedri Jahan Darya Company.

Dizin ski resort


An Omani tourist would find the northern parts of Iran or places such as Dizin ski resort much more fascinating, Khedri explained. The northern parts of Iran near the Caspian Sea, which is the largest enclosed inland body of water on Earth by area, are famous for their dense forests, impressive sea shores and spectacular mountains.

Dizin ski resort is one of the best and most popular ski resorts for sports enthusiasts in Iran, which is located in the Alborz mountain range.

Hot springs

Mohammad Mohammadzadeh, chairman of Rah Abrisham Marine Shipping Agency, which is affiliated with Marine Silk Road Holding, also believes that ski resorts in Iran would be appealing for many Omani tourists.

Other popular places to visit include hot springs in northern or western Iran, he said.

Hot springs in Iran has been drawing many visitors, especially those looking for traditional hydrotherapy.

Medical, religious tourism


Mohammadzadeh said that Iran has a huge tourism potential, not only in the field of leisure tourism but also medical and religious tourism given its many tourist attractions, religious sites and good hospitals and medical professionals.

However, he believes that Iran’s tourism potential has still remained untapped and should be promoted further. The official said that Rah Abrisham Marine Shipping Agency is much more than just an agency as it is seeking to open new markets in the tourism sector.

Rah Abrisham Marine Shipping Agency is currently the representative of liner shipping services between Iran and Oman offering various services.

Mohammadzadeh said that the company is supposed to become an Iranian ‘ambassador’ in Oman with the support of the concerned authorities in Iran with the aim of introducing existing opportunities to both Iranians and Omanis, especially in various branches of tourism.

According to the Iranian embassy in Muscat, the flow of tourists from Iran to Oman increased by around 10 per cent in the previous year and the number of Iranian visas issued to Omanis showed an increase of around 37 per cent.

Oman Air flights

Oman Air has added a second daily flight to Tehran and there are plans to launch flights between Oman and the Iranian cities of Mashhad and Shiraz, the embassy has said.


Oman Air recently announced that it plans to increase the number of flights to Tehran.

Iran is known as the country of four seasons. At any time of the year, people can enjoy one of the four seasons in different parts of the country.

Apart from its majestic natural landscapes ranging from the shores of the Caspian Sea in the north to the coasts of the Gulf in the south, Iran has a number of unique cultural sites registered on the UNESCO’s (United Nations Educational, Scientific and Cultural Organisation) list of world heritage sites, reflecting the country’s rich and ancient history.

Some of these sites include Persepolis, Takht-e Soleyman, Bisotun, Golestan Palace, Pasargadae, Shahr-e Sukhteh, Chogha Zanbil and Jameh Mosque of Isfahan.

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British Airways to resume flights to Iran


flights from London to Tehran

British Airways will resume direct flights from London to Tehran from July, renewing links with the Iranian capital after sanctions were lifted.

The British airline followed Air France-KLM in confirming its intention to restart flights to Tehran after Iran curbed its nuclear programme in return for the lifting of U.S., EU and United Nations sanctions in January.

The deal has sparked hopes that Iran could secure a wave of foreign investment for the country of 80 million people after President Hassan Rouhani visited Europe last week.

Owned by IAG, BA will initially run six flights per week before moving to daily flights from winter 2016, departing from London’s Heathrow Airport.

“The recent lifting of sanctions opens up exciting new prospects for Iran as a tourist destination and with its rich heritage, unique architecture and world-class food it’s unsurprising Tehran is tipped to be a popular destination for 2016,” said Neil Cottrell, BA’s head of network planning.

BA said it had a long history of flying to Tehran and offered its first scheduled flights to the city in 1946. It stopped regular flights in 2012 due to a combination of commercial and political reasons.

Britain reopened its embassy in Tehran in August nearly four years after protesters stormed the compound.

Post-sanctions Iran is set to be an enticing market for Western aircraft makers. Iran agreed last week to buy 118 Airbus jets worth $27 billion at list prices, including a dozen A380 superjumbos.

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Iran seeks 20 mln tourists, $30 billion revenue annually by 2025
Long seen as a destination strewn with shortcomings, Iran is making a fresh pitch for tourists, with the recent lifting of economic sanctions providing an opportunity to cash in, AFP reports.


The tourism industry has been overlooked by successive governments in Tehran but the deal Iran struck with world powers over its nuclear program last summer could change that.

Tourists, and the healthy revenues they could generate, are among the huge economic changes stemming from the nuclear deal.

Ski resorts, UNESCO-listed world heritage sites and deserts combine with cities steeped in Middle Eastern grandeur and tradition, according to AFP.

A tourism push was launched after President Hassan Rouhani came to power in 2013, ending the hardline era of Mahmoud Ahmadinejad during which Iran’s international isolation deepened.

Entry procedures have been simplified, meaning visitors from only 11 countries are not eligible for a visa on arrival. The United States, Britain, Canada and France top the exclusion list but some people will not be put off by the restrictions.

For Rouhani, tourism offers a way to offset falling oil prices that have slashed government income. The goal is 20 million tourists annually by 2025 which would provide $30 billion a year, a fivefold increase in current revenues from foreign visitors.

There have been 4.16 million visitors in the first nine months of the Iranian year, which started in March 2015, up five percent from a year earlier, according to the tourism ministry.

Of the country’s 1,100 hotels, only 130 are four or five star — 400 more would be needed to accommodate 20 million tourists annually

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Iran Air Said to Prepare to Restart Flights to Japan
Iran Air is preparing to restart flights to Japan following last month’s international deal to end sanctions imposed over Iran’s nuclear program, according to two people familiar with the situation.

The carrier will initially restart flights connecting Tokyo’s Narita airport with Tehran, with a stop in Beijing, on a once-a-week basis, said one of the people, who asked not to be identified because a final decision hasn’t been made. The earliest that Iran Air is likely to resume service is next year after ending flights in 2012, the person said.

Iran and Japan also are discussing allowing direct flights between the countries for multiple airlines, and will come to an agreement on this soon, said another person, who asked not to be identified because the information is not public. Japan Airlines Co. stopped direct flights to Tehran in 1980 following the Iranian Revolution the previous year.

The Middle Eastern country placed an outline order in late January for 118 planes from Airbus Group SE worth almost $27 billion at list prices, according to Bloomberg calculations. The deal includes 45 single-aisle planes and 73 wide-body aircraft. The airline is also purchasing 12 A380 superjumbos.

Iran Air’s Chairman and Managing Director Farhad Parvaresh didn’t comment on the timing of any potential resumption of flights to Japan when reached by e-mail.

Aircraft Delivery

“It all depends on the delivery of our planned aircraft,” he said. Iran air currently serves Beijing with Boeing Co. 747s.

An official at Japan’s Transport Ministry said they have received several requests from Iran Air and the Iranian government about resuming flights, but “nothing has been decided yet.” It would be less time-consuming to approve charter flights than regular commercial flights, the official said.

European airlines are readying to restart flights to Iran, with British Airways saying Feb. 3 it will resume service to Tehran in July.

Iran’s minister of economic affairs and finance, Ali Taiebnia, signed an investment agreement Feb. 5 in Tokyo with Japanese Foreign Minister Fumio Kishida to increase economic cooperation between the countries.

The agreement is to help Japanese companies compete for contracts and build facilities in the Middle Eastern country. That in turn will spur demand for flights between the two countries for business officials.

Iran Investment

Iran is an important source of oil for Japan and companies including Cosmo Energy Holdings Co., Chiyoda Corp. and Inpex Corp. are keen to deepen relationships and make deals in the industry.

Chiyoda, a Japanese industrial plant maker, has reached a basic agreement to renovate refineries in the southern Iranian port city of Bandar Abbas, NHK reported last week. It is the first infrastructure order by a Japanese company since sanctions were lifted, the broadcaster said. The Yokohama, Japan-based company, confirmed it is making efforts to develop deals in Iran, while it denied it had reached any agreements with the Iranian government, it said in a statement after the report.

Cosmo Energy will decide to increase Iranian crude purchases if it makes economic sense, Eita Ushioda, a Tokyo- based spokesman for the company, said January.

Inpex, Japan’s biggest energy explorer, is also keen to make investments in Iranian assets, Masahiro Murayama, a managing executive officer at the Tokyo-based company, told reporters Thursday.

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Iranian Handicrafts Exhibition in Paris


Concurrent with the visit of President Rouhani to France, Paris will host Iran’s cultural week and open an Iranian handicraft exhibition, Deputy Head of Cultural Heritage said.

 Deputy Head of Cultural Heritage, Handicrafts and Tourism Organization (ICHTO) Bahman Namvar Motlagh told MNA correspondent that coinciding with President Rouhani’s visit to France, Iran’s Cultural Heritage Organization in collaboration with Iranian Embassy in France, will hold various programs during Iran’s cultural week, saying this is the first time a political visit has been entwined with culture. “As a cultural country, we have planned to hold an exhibition in Paris municipality showcasing 150 items of unique and highly valuable Iranian handicrafts,” he said. According to Namvar Motlagh, the exhibition aims to promote and introduce Iranian handicraft to French people, although all items can be ordered for purchase. He went on to add that a number of paintings of Iran’s historical sites and monuments will be also put on display. Iran’s cultural week will be officially inaugurated in Paris on Thursday, 28 January. In addition to handicrafts exhibition, there will be a number of programs on Iranian cinema and music.

Iran is home to one of the richest art heritages and handicrafts in world history and distinguished in many disciplines,



The Art of Achaemenids
Rytone- The Art of Achaemenids

including architecture, painting, weaving, pottery, calligraphy, metalworking and stone masonry. Persians were among the first to use mathematics, geometry, and astronomy in architecture and also have extraordinary skills in making massive domes which can be seen frequently in the structure of bazaars and mosques. Iran, besides being home to a large number of art houses and galleries, also holds one of the largest and valuable jewel collections in the world.

The art of carpet weaving in Iran dates backs to 2,500 years and is rooted in the culture and customs of its people and their instinctive feelings. Weavers mix elegant patterns with a myriad of colors. The Iranian carpet is similar to the Persian garden: full of florae, birds and beasts. The colors are usually extracted from wild flowers, and are rich in colors such as burgundy, navy blue and accents of ivory. The proto-fabric is often washed in tea to soften the texture, giving it a unique quality. Depending on where the rug is made, patterns and designs vary. Some rugs such as Gabbeh, and Kilim have variations in their textures and number of knots as well. Out of about 2 million Iranians involved in the trade, 1.2 million are weavers who produce the largest amount of hand-woven carpets in the world.

Oriental historian Basil Gray believes “Iran has offered a particularly unique art to the world which is excellent in its kind”. Caves in Iran’s Lorestan province exhibit painted imagery of animals and hunting scenes. Those in Fars province and Sialk are at least 5,000 years old. Painting in Iran is thought to have reached a peak during the Tamerlane era when outstanding masters such as Kamaleddin Behzad gave birth to a new style of painting. Qajarid paintings, for instance, are a combination of European influences and Safavid miniature schools of painting such as those introduced by Reza Abbasi. Masters such as Kamal-ol-Molk further pushed forward the European influence in Iran. It was during the Qajar era when “Teahouse painting” emerged. Subjects of this style were often religious and nationalist in nature depicting scenes from Shiite history and literary epics like Ferdowsi’s Shahnameh.

A Persian miniature is a richly detailed miniature painting which depicts religious or mythological themes from the region of


the Middle East now known as Iran. The art of miniature painting in Persia flourished from the 13th through the 16th centuries, and continues to this day, with several contemporary artists producing notable Persian miniatures. These delicate, lush paintings are typically visually stunning, with a level of detail which can only be achieved with a very fine hand and an extremely small brush. Persian miniature is a small painting, whether a book illustration or a separate work of art intended to be kept in an album of such works. The techniques are broadly comparable to the Western and Byzantine traditions of miniatures in illuminated manuscripts, which probably had an influence on the origins of the Persian tradition. Although there is an equally well-established Persian tradition of wall painting, the survival rate and state of preservation of miniatures is better, and miniatures are much the best-known form of Persian painting in the West. Several features about Persian miniatures stand out. The first is the size and level of detail; many of these paintings are quite small, but they feature rich, complex scenes which can occupy a viewer for hours. Classically, a Persian miniature also features accents in gold and silver leaf, along with a very vivid array of colors. The perspective in a Persian miniature also tends to be very intriguing, with elements overlaid on each other in ways which sometimes feel awkward to people who are accustomed to the look and feel of Western art.

Prominent archeologist Roman Ghirshman said, “The taste and talent of these people [Iranians] can be seen through the designs of their earthenware.” Of the thousands of archeological sites and historical ruins of Iran, almost every one of them can be found to have been filled, at some point, with earthenware of exceptional quality. Thousands of unique vessels alone were found in Sialk and Jiroft sites. The occupation of the potter (kouzehgar) has a special place in Persian literature.

Persian calligraphy has several styles. The style initiated by Darvish was emulated by his contemporaries–Mirza Hassan


Isfahani, Mirza Kouchek Isfahani and Mohammad Ali Shirazi. After his death, the Shekasteh style fell into stagnation until it was revived in the 1970s. Says writer Will Durant: “Ancient Iranians, with an alphabet of 36 letters, used skins and pen to write instead of earthen tablets.” Such was the creativity spent on the art of writing. The significance of the art of calligraphy in works of pottery, metalwork and historical buildings is such that they are considered deficient without the calligraphic adorning. Illuminations, especially in the Qur’an and works such as Shahnameh, Divan-e Hafez, Golestan and Boustan, are recognized as highly invaluable because of their delicate calligraphy alone. Vast quantities of these are scattered and preserved in museums and private collections worldwide such as the Hermitage Museum of St. Petersburg and Washington’s Freer Gallery of Art among many others.

 Tilework is a unique feature of the blue mosques of Isfahan. In the old days, Kashan (kash + an literally means “land of tiles”) and Tabriz were famous centers of Iranian mosaic and tile industry in the past. Since centuries, Iranian art has developed particular patterns to decorate Iranian crafts. These motifs can be: – Inspired by ancestral nomad tribes (such as geometrical motifs used in kilims or gabbehs). – Islam influenced, with an advanced geometrical research. – Oriental based, also found in India or Pakistan.


Delicate and meticulous marquetry has been produced since the Safavid period. In fact, khatam was so popular in the court that princes learned this technique alongside music and painting. Khatam means incrustation and Khatamkari refers to incrustation work. This craft consists in the production of incrustation patterns (generally star shaped) with thin sticks of wood (ebony, teak, zizyphus, orange, rose), brass (for golden parts) and camel bones (white parts). Ivory, gold or silver can also be used for collection objects. Sticks are assembled in triangular beams, themselves assembled and glued in a strict order to create a cylinder 70 cm in diameter, whose cross-section is the main motif: a six-branch star included in a hexagon. These cylinders are cut into shorter cylinders, and then compressed and dried between two wooden plates, before being sliced for the last time, in 1 mm wide trenches. These sections are ready to be plated and glued on the object to be decorated, before lacquer finishing. The trench can also be softened through heating in order to wrap around objects. Many objects can be decorated in this fashion, such as jewelry/decorative boxes, chessboards, pipes, desks, frames or some musical instruments. Khatam can also be used in Persian miniatures, making it a more attractive work of art. Based on techniques imported from China and improved by Persian know-how, this craft has existed for more than 700 years and is still practiced in Shiraz and Isfahan.


 Enamel working and decorating metals with colorful and baked coats are one of the distinguished artwork in Isfahan.
Although this course is of abundant use industrially for producing metal and hygienic dishes, it has been paid high attention by painters, goldsmiths and metal engravers since a long time. Worldwide, it is categorized as follows: 1- Enamel painting 2- Charkhaneh or chess- like enamel 3- Cavity enamel. Enamel painting is practiced in Isfahan and specimens are kept in the museums of Iran and abroad, indicting that Iranian artists have been interested in this art and used it in their metalwork ever since the rule of Achaemenian and Sassanid dynasties. Since enamels are delicate, we do not have many of them left from ancient times. Some documents indicate that throughout the Islamic civilization of and during the Seljuk, Safavid and Zand dynasties, there have been outstanding enameled dishes and materials. Most of the enameled dishes related to the past belong to the Qajar dynasty during 1810–90. Bangles, boxes, water-pipe heads, vases and golden dishes with beautiful paintings in blue and green colors remain from that time. This art stagnated for 50 years due to World War I and the social revolution. However, this art was fostered in terms of quantity and quality by Master Shokrollah Saniezadeh, the outstanding painter of Isfahan, for 40 years. Since 1992, this art has begun to thrive after many distinguished artists began working in this field.

Ghalamkar (Qalamkaar, also qalamkar, kalamkar) fabric is a type of Textile printing, patterned Iranian Fabric. The fabric is printed using patterned wooden stamps. It is also known as Kalamkari in India which basicaly is a type of hand-painted or block-printed cotton textile.


Termeh is a handwoven cloth of Iran, primarily produced in the Yazd province. Weaving Termeh requires a good wool with tall fibers. Termeh is woven by an expert with the assistance of a worker called “Goushvareh-kesh”. Weaving Termeh is a sensitive, careful, and time-consuming process; a good weaver can produce only 25 to 30 centimeters in a day. The background colors which are used in Termeh are jujube red, light red, green, orange and black. Termeh has been admired throughout history: Greek historians commented on the beauty of Persian weavings in the Achaemenian (532 B.C.), Ashkani (222 B.C.) and Sasanidae (226-641 A.D.) periods and the famous Chinese tourist Hoang Tesang admired Termeh. After Islam’s arrival in Iran, the Persian weaving arts were greatly developed, especially during the Safavie period (1502-1736 A.D.), during which time Zarbaf and Termeh weaving techniques were both significantly refined. Due to the difficulty of producing Termeh and the advent of mechanized weaving, few factories remain in Iran that produce traditionally woven Termeh. Rezaei Termeh is the most famous of the remaining factories.



termeh
Termeh

Kilims are flat tapestry-woven carpets or rugs produced from the Balkans to Pakistan. Kilims can be purely decorative or can function as prayer rugs. Recently made kilims are popular floor-coverings in Western households. Kilims are produced by tightly interweaving the warp and weft strands of the weave to produce a flat surface with no pile. Kilim weaves are tapestry weaves, technically weft-faced plain weaves, that is, the horizontal weft strands are pulled tightly downward so that they hide the vertical warp strands. When the end of a color boundary is reached, the weft yarn is wound back from the boundary point. Thus, if the boundary of a field is a straight vertical line, a vertical slit forms between the two different color areas where they meet. For this reason, most kilims can be classed as “slit woven” textiles. The slits are beloved by collectors, as they produce very sharp-etched designs, emphasizing the geometry of the weave. Weaving strategies for avoiding slit formation, such as interlocking, produce a more blurred design image. The weft strands, which carry the visible design and color, are almost always wool, whereas the hidden warp strands can be either wool or cotton. The warp strands are only visible at the ends, where they emerge as the fringe. This fringe is usually tied in bunches, to ensure against loosening or unraveling of the weave.

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Iran seeks to attract tourism as nuclear chill ends


The tourism industry has been overlooked by successive governments in Tehran but the deal Iran struck with world powers over its nuclear programme last summer could change that.
Long seen as a destination strewn with shortcomings, Iran is making a fresh pitch for tourists, with the recent lifting of economic sanctions providing an opportunity to cash in.

The tourism industry has been overlooked by successive governments in Tehran but the deal Iran struck with world powers over its nuclear programme last summer could change that.

Along with nine companions including Americans and Germans, China-based Frenchman Yannick Lequelenec said he aims to make “one unique journey” every year. For 2016, he chose Iran.

“My family told me I was crazy, but people have been welcoming and very friendly,” he said in Tehran of his one-week trip taken over the Chinese New Year holidays.

Tourists, and the healthy revenues they could generate, are among the huge economic changes stemming from the nuclear deal.

Ski resorts, UNESCO-listed world heritage sites and deserts combine with cities steeped in Middle Eastern grandeur and tradition.

A tourism push was launched after President Hassan Rouhani came to power in 2013.

Entry procedures have been simplified, meaning visitors from only 11 countries are not eligible for a visa on arrival.

The United States, Britain, Canada and France top the exclusion list but some people will not be put off by the restrictions.

“The first thing we did was to go skiing in Tochal,” said Rachel Punter, a 41-year-old British teacher based in Shanghai who was among Lequelenec’s group.

The ski resort is one of several close to the capital. That outing was followed by trips to Isfahan, Shiraz and Yazd, cities considered much more beautiful and relaxed than Tehran.

Among the popular sites in Isfahan is Imam Square, second in size only to Tiananmen Square in Beijing, but with water fountains and impressive architecture the Iranian site is much more attractive.

For Rouhani, tourism offers a way to offset falling oil prices that have slashed government income. The goal is 20 million tourists annually by 2025 which would provide $30 billion a year, a fivefold increase in current revenues from foreign visitors.

International credit and debit cards still do not work in Iran, but arriving with foreign currency and converting it into a large bundle of local rial notes does not seem a handicap.

There have been 4.16 million visitors in the first nine months of the Iranian year, which started in March 2015, up five percent from a year earlier, according to the tourism ministry.

Two thirds of them come from neighbouring countries, such as Iraq, Azerbaijan, Armenia and Afghanistan or Pakistan.

Western tourists currently number only five percent but the trend is upward, according to Ebrahim Pourfaraj, head of Pasargad Tour Agency and president of the Association of Iranian Tour Operators.

“For tourists, the sense of security and peace is very important. The nuclear deal and the trips of President Hassan Rouhani to Italy and France have reinforced this phenomenon,” he said.

Those visits underlined Iran’s acceptance and willingness to trade with Europe after the nuclear deal.

But after decades of inadequate investment, facilities and capacity are sparse.

Of the country’s 1,100 hotels, only 130 are four or five star – 400 more would be needed to accommodate 20 million tourists annually.

Azam Ayoubian, owner of the 2001 travel agency in Tehran, also said demand far exceeds supply.

“Compared to last year, we can easily see an increase by a factor of two or three,” she said of enquiries from abroad.

French or English speaking guides are booked up to the end of 2017 and the four or five star hotels in Isfahan, Shiraz and Yazd are sold out months in advance.

The foreign visitors are people who “have travelled the world and want quality holidays,” Ayoubian said.

“We can’t just put them in a hotel in which they’d be uncomfortable.”

Iran will have to adapt quickly to make the most of renewed interest.

“If the infrastructure existed, we could take 30 percent more tourists who are not visiting for religious reasons,” Pourfaraj added.

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Iran issues 30-day visas for tourists from 180 countries


Feb 13,  Foreign Ministry offices in provinces, and especially country’s international airports are directed to issue 30-day visas for nationals of 180 countries, deputy foreign minister for legal and international affairs Abbas Araqchi said on Saturday.

Araqchi made the remarks in a meeting of Isfahan Governor General, mayor, head of Chamber of Commerce and Agriculture of Isfahan province.
He highlighted the role played by tourism to boost national economy.
He said that the JCPOA provided a golden opportunity to resolve Iran’s economic problems and pave the way for Iran’s advancement and economic development.
Araqchi stressed that the Foreign Ministry is the path opener, while the people and economic activists should use this opportunity to develop their international activities.
Meanwhile, Araqchi advised the private sector activists that signing international memoranda of understanding and agreement is the first steps to keep up with the protocols.
He said that the private sector can do the job freely without going through such procedures.

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Iran to Get Luxury Hotel Along Caspian Sea as Tourism Thaws

(Bloomberg) — Iran, where beaches are segregated by gender and alcohol is banned, is getting its first foreign-branded seaside hotel, complete with swimming pools, bars and a spa.

Melia Hotels International SA plans to open the five-star property in a 130-meter (427-feet) tower on the Caspian Sea as early as next year, the Spanish hotel operator said in a statement on Wednesday. The announcement comes after a slew of trade sanctions on the Islamic republic were lifted in January.

“We firmly believe in Iran’s tourism potential,” Chief Executive Officer Gabriel Escarrer said in a statement, which didn’t say whether alcohol will be served at the bars. “We have always been pioneers in the development of new markets.”

Iran’s first foreign-branded hotels in decades arrived in October, when French operator Accor SA opened a Novotel and an Ibis near Tehran’s Imam Khomeini International Airport. Hoteliers including Dubai-based Jumeirah and Abu Dhabi-based Rotana want to cash in on growing tourism in one of the Middle East’s oldest civilizations, with its ancient ruins of Persepolis, pristine Persian Gulf beaches and snow-capped skiing slopes.

Salman Shahr

The Gran Melia Ghoo hotel will form part of a new district being built in the resort of Salman Shahr. It will compete with a property being built by Rotana to become the first luxury hotel operated by an overseas company in Iran since Ayatollah Khomeini’s revolution forced Hyatt, Sheraton and owners of other brands to flee in 1979.

Iran will probably have almost 900 hotels within five years, compared with 768 now, according to a forecast by Euromonitor International. Lodging revenue is set to increase about 25 percent during that time, the firm predicts, as the number of visitors is forecast to grow by a similar percentage to 6.3 million.

“It’s a tremendous opportunity,” said Nikola Kosutic, Euromonitor’s head of Middle East research. “The quality of accommodation is not according to Western standards, and we expect a great shift on that front, mostly through launches of international hotel chains.”

Tehran and the religious pilgrimage site of Mashhad will probably draw most of the investment, with the ancient cities of Isfahan, Shiraz and Tabriz also considered attractive tourist destinations, according to Euromonitor.

Still, some of the biggest hotel companies are holding back. U.K.-based InterContinental Hotels Group Plc, owner of the Holiday Inn and Crowne Plaza brands, currently has no plans to expand to Iran, a spokesman said. U.S.-based Hilton Worldwide Holdings Inc., is also holding off, despite seeing “significant potential for hospitality growth,” the company said in an e- mailed statement.

Remaining Restrictions

While the the UN, U.S. and European nations lifted sanctions connected to Iran’s nuclear program in January, other restrictions tied to accusations of terrorism and human rights abuses remain.These prohibit U.S. companies from doing business with certain Iranian counterparts.

For Melia, based in Palma de Mallorca, the lifting of the sanctions means it can enter before U.S. competitors do.

“Our Mediterranean roots make it easier for us to connect with the Middle East hospitality concept and philosophy,” Escarrer said in the statement.

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Meliá Hotels to open first international luxury hotel in Iran


Meliá Hotels International has announced its entry into the Iranian market with the first five-star branded hotel, which will be managed by an international hotel company, Gran Meliá Ghoo Hotel.

The property will be located in the largest mixed residential, commercial and hotel complex to be developed in Iran, which is currently being built in Salman Shahr, a popular holiday destination on the Caspian Sea.

The Spanish hotel chain takes an important step in becoming one of the leading international hotel groups in Iran, a country which expects to see significant tourism development after the lifting of sanctions that have restricted foreign investment since 2006.

Iran expects to attract more than 20 million passengers a year by 2025, compared to the current five million.

The hotel is part of the “Ghoo, Middle East Diamond” stunning development being built by the Iranian businessman and investor Ahad Azimzadeh in Salman Shahr (Mazandaran Province), in the north of the country, which is a year round business and holiday destination.

In addition to the hotel, the resort will also feature two residential towers, a sports centre, parking and a retail mall – which is already open to the public – all within an area of 180,000m².

Gran Meliá Ghoo will occupy a 130-metre high tower, boasting 319 deluxe rooms of different types including a Presidential Suite measuring more than 500m².

The hotel will provide all of the luxury services and facilities expected of a five-star hotel, with seven restaurants and bars, over 1,300 m² of meeting and banquet facilities, two swimming pools, a spa, and diverse leisure and shopping facilities.

Gabriel Escarrer, vice chairman, Meliá Hotels International, stated that the hotel is an important milestone for the Gran Meliá brand and for the company: “We have always been pioneers in the development of new markets in the travel and tourism industry, so it is a great challenge for us to be involved in a project, which is so important for the future of the industry in this country, in a historic moment for the international relations within the area.

“We firmly believe in Iran’s tourism potential and I am also very proud to have earned the trust of our partners in the management of this hotel, a further demonstration that we are a significant international player for the most prestigious hotel projects anywhere in the world.”

One of the largest countries in the Middle East, Iran has a strategic position connecting Russia and Turkey to the Arab world, as well as being a key hub for transportation between Asia and Europe.

Iran has one of the top 20 largest economies in the world, and the lifting of sanctions will now open up a new phase for foreign investment, for which the Iranian government is already implementing strategies to accelerate the development of key sectors, especially oil and gas, technology and tourism.

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Foreign tourists spent billions in Iran last year

A senior Iranian official says millions of foreign tourists spent nearly eight billion dollars in the country last year.

Masoud Soltanifar, head of Iran’s Cultural Heritage, Handicrafts and Tourism Organization, told reporters on Monday that some five million foreign tourists visited Iran last year, spending at least 7.5 billion dollars.

“Currently, the country’s income from tourism industry accounts for half a percent of the global revenue,” Soltanifar said, adding that the government seeks to increase the figure to two percent by 2025, IRNA reported.

The senior official, who is also a deputy to the Iranian president, noted that Iran ranks 47th on the list of countries with highest tourist number, saying that given its tourist destinations, the country needs to attract some 20 million foreign visitors by 2025.

A New York Times report last month said tour operators in America have been speaking of a surge in bookings by many Americans who, undeterred by a State Department warning about travel risks to Iran, are keen on visiting the country.

Iranian officials told the Associated Press last fall that the country’s tourism sector aims to attract $30 billion by 2025.

Iran hosts some of the world’s oldest cultural monuments, including 19 UNESCO World Heritage Sites, and its varied terrain ranges from desert locales to ski resorts.

Iran tourism, however, reportedly suffers some deficiencies such as shortage of enough hotels and some financial restrictions for foreign money transfers.

Officials say hotel groups from Germany, Greece, South Korea and Singapore traveled to Iran last year for talks on hotel construction.

Europe’s largest hotel group Accor has already built two four-star hotels at Imam Khomeini International Airport outside the capital, Tehran.

Also, the UAE-based Rotana plans to open a five-star 600-room hotel in Tehran and another in the city of Mashhad, which attracts millions of pilgrims each year.

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